Author: ralphViews: 3,410 | Comments: 0 | Date: 07 Apr 2013 15:13
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social Media Presence also Help in improving the SEO of your websites. Higher number of members following you or liking your website/fanpages results in higher visibility in search engines. helps you to achieve that by social media exchange. Advantage of increasing your social media presence is that you get free real human facebook likes, pinterest likes, twitter followers, pinterest followers, stumbleupon followers and youtube subscribers. also helps you to share your pages by free facebook shares, twitter tweets, pinterest pins, linkedin shares. You can get more views for your youtube videos and increase website traffic.
Your message would spread from user to user because it comes from a trusted, third-party source, as opposed to the brand or company itself.Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
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